NORTH PLATTE, Neb. — After years of running boards, hosting shows, and chasing stories across Nebraska, Allison Peck is now the news director North Platte didn’t know it needed — until now. Listeners quickly noticed her arrival on the airwaves, sending emails and texts praising the “new news lady” — articulate, clear, and engaging.
Peck is Eagle Media’s storyteller behind North Platte Post and Sandhills Post, bringing a mix of experience, energy, and a passion for local stories.
“Allison was the one we were waiting for,” said Operations Manager Derek Beck. “We had a lot of people that applied for this job. We were super picky about it, so this job’s been open since April I think. We really, really wanted to make sure that we didn’t hit a single or a double — we really wanted to hit a home run and we were very patient.”
Peck’s journey in radio began in McCook in 2016. Then a college student, she balanced her time between running the board for live sports broadcasts and serving as an unpaid intern. She managed summer remote events, hosted her own show, and even delivered weather forecasts. Within a year, she was promoted to paid intern while pursuing theater and media communications at Doane University.
When she returned to McCook in 2019, Peck took on a full-time role in sales. She also hosted a midday show, continued weather reports, and occasionally board operated. She worked closely with the operations manager daily, an experience that gave her a front-row seat to the complexities of running a station.
Those years gave her a reputation for versatility. “Which you can see, is why she was a really great candidate for this job, because [she's] kind of a Swiss Army knife that knows how to do a lot of things,” Beck said. “...but I kind of turned [her] loose after three days and said, hey, go do it.”
In fall of 2020, Peck left McCook to move to Lincoln. She worked as a client marketing coordinator in sales for NRG Media from May 2021 through September. That fall, her first daughter, Raegan, was born, and Peck stepped away from broadcasting and sales to focus on motherhood.
The next three years were a whirlwind of moves — a return to McCook, a short stay in Mitchell, then a year in Ogallala. Along the way, Peck and her husband, Joseph — a North Platte native and now EMT — welcomed their second daughter, Ryleigh, this past April.
“Being a stay-at-home mom was the most rewarding and the most overwhelming thing I’ve ever done,” Peck said. “I loved every moment with my girls, but I also felt like I was missing a part of myself. — My husband even says I come home happier. I feel like everyone gets a better version of me.”
For Beck, who worked with Peck years ago in McCook, seeing her return to radio was both exciting and natural. “You kind of have it in your head who that person might be or what they would sound like,” he said. “Literally when I saw [her] application come through, I’m like box checked, box checked, box checked.”
Listeners have echoed his confidence. “I don’t know how many texts and emails I’ve had saying hey, we like the new news lady. She sounds really good. She’s very articulate. The news is really good,” Beck said.
Now based in North Platte, Peck has taken on the dual role of directing news coverage and hosting Good Morning North Platte at 9 a.m. on 98.1 FM. She describes herself first and foremost as a storyteller — a passion rooted in theater from the age of five and carried through her years of writing, reporting, and broadcasting.
“You do, you kind of light up about the news stuff,” Beck told her during their on-air introduction. “You’re easy to listen to. We’re just gonna continue to let you do some of the things that you enjoy doing. But I think that morning show on 98.1 has got your name kind of written all over it.” That show airs from 6 a.m to 10 a.m. with news and interview focus from 9 a.m. to 10 a.m.
Peck said she hopes the community will share stories with her.
“There’s only one of me and there’s a very big town,” she said. “If there’s news out there that I don’t know about that I should know about, if there’s an event happening that should be a story — yeah, definitely reach out. Let me know. It’s [email protected] for my email and I’d be happy to take all the news.”
Eagle Media and the North Platte community are excited to welcome Allison Peck to her new home and newsroom. With her extensive experience, versatility, and passion for local storytelling, she is poised to become a familiar and trusted voice on the airwaves and online. The newsroom encourages residents to share the stories that make North Platte unique — helping Allison continue her journey of shining a light on the people and events that define the community.